AI Insights · Timothy · June 2025
Top 5 Social Apps on Android in New Zealand: Q2 2025 Performance
Explore the performance trends of the top 5 social apps in New Zealand on Android during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, New Zealand's Android users demonstrated distinct preferences and engagement patterns across the top social apps, as revealed by Sensor Tower's data.
Facebook from Meta Platforms, Inc. showed a steady rise in weekly revenue, peaking at approximately $5.6K by the end of June. Downloads fluctuated throughout the quarter, reaching a high of around 8.3K in early April, while weekly active users hovered around 1.1M, showing slight variations over the weeks.
TikTok - Videos, Shop & LIVE maintained its popularity with substantial weekly revenue, peaking at about $88K in early June. Downloads decreased slightly, starting from 6.1K and ending at about 4.7K by the quarter's close. Active users showed an upward trend, reaching approximately 308K by the end of June.
Threads observed a decrease in downloads from 6K to around 4.1K. However, its active user base remained relatively stable, fluctuating between 167K and 200K throughout the quarter.
Instagram experienced a gentle increase in weekly revenue, culminating at roughly $3.7K in late June. Downloads saw minor fluctuations, with numbers around 4.9K in April and stabilizing towards the end of the quarter. Active users consistently hovered around 480K.
Instagram Lite saw a decrease in downloads from 3K to about 1.9K. Its active user count remained stable, averaging around 14K throughout the quarter.
These insights provide a snapshot of the dynamic social app landscape in New Zealand. For a deeper dive into these trends, more detailed analytics can be accessed through Sensor Tower.
